An expert, Ized Uanikhehi, Co-founder at TORA Africa Group, on Thursday urged faith-based organisations to leverage on technology in enhancing their activities.
The News Agency of Nigeria (NAN) reports that Churchplus is a platform that assists churches to build better relationships with members and encourages churches to improve communication and measure performance at any time.
According to Uanikhehi, the social media is one of the best ways to grow outreach across the Internet.
She noted that beyond just being used for businesses, churches could use the social media to increase their number of followers as well as propagate the gospel.
“For example, to better engage the younger generation, you have to reach them where they are; the internet.
“For Churches to be able to build larger audience on the internet, the kind of content passed across was most important.
“Churches have to ensure that the content put out matches the targeted audience; younger or older generation? ” she said.
Uanikhehi explained that being present on social media sites like Twitter and Facebook opens an opportunity for faith leaders to serve an even bigger audience.
According to her, churches that embrace change, including the use of technology in their services, are more likely to thrive and grow.
She noted that because technology had grown and become more efficient, the ability to connect with people anywhere and at any time had become more feasible.
“We plan to equip participants with the required knowledge and skills to take advantage of technology in optimising and automating daily church activities,” he said.
